The conversion and optimization of the supply chain, including the restructuring of the warehouse, had to be carried out during ongoing operations. The warehouse renovation itself had to be completed before the winter season, so the project was also under great time pressure.
The product range of SportsDirect is designed for fast-moving items with a large number of variants. Therefore, higher throughput volumes had to be reached and sufficient order picking and storage capacities had to be created. For the latter, aXialyze collaborated with the Austrian specialist in shelving systems, Bito Lagertechnik. In order to meet the deadlines, excellent planning and coordination of all involved parties was a cornerstone to success.
The solution in the distribution centre in Wels entailed dismantling the technically complex goodfs-to-man system and implementing a classic man-to-goods structure. At the same time, efficiently emptying the warehouse created free space. To ensure the required capacities at the picking stations, a walk-way solution was planned together with Bto Lagertechnik. This means that the racking installation is now picked both on the floor and in height and the intermediate areas are used to store supplies.
The final outcome encompassed the creation of more than 20,000 order picking and 12,000 pallet locations. A new shelf system, managed with inductively guided storage and retrieval machines, made it possible to keep up with the rapidly changing product range. SportsDirect was able to create new jobs as well. Summarising, the high demands of the retail giant were met.