Optimizing supply chain strategy for eCommerce expansion
Optimizing supply chain strategy for e-Commerce expansion
An international retail company of Baby and Household Goods & Furniture was challenged by the introduction of eCommerce operations. Initially operating as a mail-order company, an analysis of the supply chain made it possible to identify numerous areas for improvement and adapt the supply chain strategy to the requirements of the new distribution channel.
Slow delivery speed restricted customer service level and risked the company becoming uncompetitive.
The traditional supply chain strategy of the company was unable to match the new challenges of eCommerce.
Therefore the supply chain strategy had to be optimized to take into account the different requirements of the various distribution channels.