DC-Locator-Clearing the way for eCommerce of leading fashion retailer
A retail giant in the fashion industry decided to majorly expand its eCommerce offering to various parts of Europe. The company’s main growth obstacle was to create and maintain the best possible distribution network to support this enlargement.
Solution
aXialyze holistic approach to logistics network optimization is empowered by it´s proven DC Locator tool. Including only the most essential framework conditions while working focused and concise with real-life data, the tool impressed and convinced the retail giant to trust aXialyze.
Method
Included in this approach are simulations, data analysis and visualization that ensure a clear overview of key strategic points while supporting complex network models. Hence, complexity must not be complicated but can rather enable the development of efficient network structures.
Results
The proven methods and the precise working of the DC locator were able to provide the leading fashion retailer with the best DC locations for the expansion. The goals were reached through a three-fold approach.
First and foremost total transporting costs from the DCs to the locations of demand were minimized in several selected scenarios.
Secondly, possible synergies with the existing network of DCs proved the holistic approach and made the process more efficient and cost-effective.
Finally, the service level enhances as it was a critical point revolving around the question of fast delivery.